We help owners do the right thing at the right time.
Give every pet owner the calm and the context to do the right thing at the right time.
It started at 2am, on a bathroom floor.
Vetta started with a sick dog and a search bar at 2am. One of us sat on the bathroom floor reading forum threads that swung from it's nothing to call an ambulance, with no way to tell which was true and no record of the last time this happened.
The next morning, the vet asked three questions we could not answer, because the information lived at a clinic two cities away. Nothing was wrong that a calmer, better-informed night could not have handled.
So we built the thing we wished we had had. A companion that asks the right questions, holds the whole record, and tells you plainly what to do, without the panic and without pretending to be your vet.
One promise, in plain terms: Vetta guides, it does not replace your vet. When care is needed, our whole job is to get you there sooner and better informed.
Four commitments we do not bend on.
These shape every question Vetta asks and every answer it gives.
A vet is the destination
Vetta guides, it does not replace your veterinarian. When care is needed, our job is to get you there sooner and better informed.
Calm over alarm
Panic leads to bad decisions in both directions. We choose clear, plain language and a steady tone, even when the answer is go now.
Your records, yours
You own your pet's history. We keep it private, portable, and easy to take with you, on any plan.
Honest about limits
A good model knows what it does not know. When a symptom needs a professional, we say so plainly instead of guessing.
Consumer health and machine learning, guided by vets.
A small team with a clear rule: when a symptom needs a professional, we say so.
Dana Whitfield
Co-founder and CEO
Spent a decade building consumer health products used by millions. Started Vetta after a late-night guessing game with a sick dog and no record to point to.
Marcus Lee
Co-founder and CTO
Machine learning engineer who has shipped triage and ranking systems at scale. Obsessed with models that know when to say I am not sure, ask a professional.
Veterinary advisors
Dr. Alicia Romero, DVM
Small animal emergency, veterinary advisor
Dr. James Okafor, DVM
Internal medicine, veterinary advisor
Dr. Hannah Bergström, DVM
Feline medicine, veterinary advisor
Founders and advisors shown are fictional, for this demo.
Add your pet, and never guess at 2am again.
Free to start, one pet, records and reminders included. Upgrade for guided triage whenever you want it.